A
St. Louis physician invents peanut butter to provide his patients
with an
easy-to-digest, high
protein food.
Several
dozen commercial brands of peanut butter on the market.
Joseph
Rosefield perfects a process to prevent oil separation
in peanut butter.
First
use of Skippy as a trademark for peanut butter, produced by Rosefield
Packing Co., Ltd.
in Alameda, CA. Skippy
Chunk-style peanut butter introduced in the same year.
Rosefield
Packing Company obtains trademark
registration for Skippy
peanut butter in all 48
states and Hawaii.
Wide
mouth jar first used for Skippy peanut
butter.
The
Skippy Hollywood Theater radio program debuts and runs
for 11 years.
Production
of Skippy peanut butter begins in Minneapolis, MN.
Production
of Skippy peanut butter begins in Portsmouth, VA.
Patent
issued to Rosefield Packing Company for making peanut
butter.
Rosefield
obtains a U.S. trademark registration for Skippy peanut butter.
Skippy
peanut butter sponsors "You Asked For It" television
show and maintains sponsorship
for eight years.
The
Best Foods, Inc. (predecessor company of Bestfoods)
acquires Rosefield Packing
Co.
Production
of Skippy peanut butter begins at Bestfoods plant in
Dallas, TX.
Skippy
peanut butter sponsors "Dennis the Menace" television
show.
Norman
Rockwell creates illustrations for Skippy peanut butter.
Skippy
Super Chunk peanut butter introduced
June
20, 1977 - Production of Skippy peanut butter begins at Little
Rock,
AR, plant.
Annette
Funicello represents Skippy peanut butter in television
commercials.
Skippy
Reduced Fat Creamy and Super Chunk peanut butter spread
introduced. During the
same year Olympic Champion speed skater Bonnie
Blair is featured in
a Skippy peanut butter T.V. commercial and various other marketing
and public relations
activities.
Skippy
brand relaunches a more "peanutty" flavored
peanut butter.
Skippy
relaunches an easier-to-spread Reduced Fat peanut butter
spread. Derek Jeter named
spokesperson for Skippy
peanut butter.
Skippy
Squeeze Stix peanut butter snack introduced. Fun on the go snacking
for the entire
family. Enjoy anytime,
anywhere. Skippy Squeez It peanut butter introduced. The great
taste of Skippy in a fun-to-use, easy-to-spread squeeze package.
Introducing
Skippy Snack Bars. Layers of peanut butter and granola combined
with other
delicious ingredients such as
fudge, marshmallow and strawberry. Try all 4 varieties.
